It seems that both Yahoo and Google are now jumping on the social networking bandwagon and are due to launch the "interestingly-named" Yahoo Mosh, and "more conventional-sounding" Google SocialStream respectively. TechCrunch have a good description of both including a video description of the SocialStream product. SocialStream seems to be an interesting cross-over between RSS feed reader and social networking site, allowing you to see clips of your friends' recent postings on SocialStream itself as well as blogger and others.
The problem is, there's now so many social networking sites that people can't keep up with them and it'll be tricky persuading Facebook users, for instance, to change their primary site due to the fact that friends tend not to move to other sites without good reason. It'll be interesting to see who comes out on top now that the likes of Google are involved !
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